Certification in LEGO® Serious Play® methods facilitation
Gain an internationally-recognised certification in LEGO® Serious Play® methods through LSP Method in this Bricks by the Beach Danang special offering.
What is LEGO Serious Play methodology?
LEGO Serious Play (LSP) methodology is a 3D thinking and sensemaking system that uses the LEGO system to access a wider portion of our brain than reading, speaking, thinking, or writing do on their own (our hands are connected to about 70% of our brains). It is a form of physical thinking that uses the LEGO brick system to create metaphors, and then through storytelling, insights and understanding.
LSP is a facilitated process led by trained facilitators or educators. Developed as a strategic planning tool in the LEGO Group in the 1990s, the method spread into large multinational companies. Many Fortune 500 and global companies use LSP including: Google, Facebook, Coca Cola, IKEA, Ernst & Young, eBay, Shell and Prudential Assurance. It is also used in many universities internationally, along with NGO’s, governments, and by coaches.
LEGO Serious Play Methods is a powerful system for participants to create representations of their inner world and ideas (as opposed to building representations of the physical world). This improves the communication and ideation process as they externalise internal ideas through the building of metaphoric representations. This creates a more psychologically safe environment for sharing and discussion of ideas and issues. Through the process of building physical representations of abstract ideas, meaning and sense emerges, along with stories. There is a reflective aspect both in the building and in the sharing that follows. As everyone builds and shares, the method is very democratic, creating a level playing field for everyone to contribute.
What does the training look like?
The training will begin with a Zoom session about a week ahead of the in-person training in Danang. We will schedule this at the most convenient time based on time zones of registrants (we may even have two sessions if there are vastly different time zones). This session will provide you an introduction to LEGO Serious Play methods, the background to its development, and some of the neuroscience and theories underpinning its power as a methodology.
The first day of in-person training will be focused on you gaining hands-on experience of the LEGO Serious Play process as a participant, alternating with reflection and discussion of the facilitator role in the process. At the end of the day we will explore the process of designing a workshop (which you will also work on). This first day is intense, but there will be a lot of laughter and fun as part of it. We will begin at 8:45am. Take a break for lunch at the hotel, and then continue to 4:30pm.
The second day will begin with discussion and feedback on your draft workshop plans (worked on after the training the previous day), and then we will move into practice sessions, which will be the main focus of the day. Everyone being certified will run a LEGO Serious Play session during the day and receive feedback from their colleagues and the trainers. With successful completion on the second day, you will be certified as a LEGO Serious Play methods facilitator through LSP Methods. Our schedule will be similar to the previous day.
Mastering LSP within Canvas Models & Frameworks
Advanced Certification: April 14th, 2025
Following the LEGO Serious Play Certification Training on the weekend, there will be full day Advanced Certification on the Monday (14th April) in integrating LSP with different Canvas Models and Frameworks. The certification will comprise several modules, led by Dr. David Newman, Michael Fearne, Miriam O Donoghue, and Michalis Barsakidis.
This training will provide additional tools for you to be able to integrate LEGO® Serious Play® with other business tools to create highly interactive and impactful workshops.
Venue
Pullman Danang Beach Resort
Accommodation
This is peak holiday season in Danang, and so some of the hotels are already heavily booked. If you are wanting to stay at the Pullman Beach Resort Danang, you will need to book directly with the hotel (mention Bricks by the Beach as they are reserving rooms for us) for April 11 & 12. We have a small number of rooms held for the 11th until 17th February. Make your booking for the 12th (and the retreat if you are joining us), and then contact us with your booking number so we can see if there are any rooms for the 11th. If you are unable to stay at the Pullman or prefer a different hotel, there are a number of options close by. We will have further information shortly as to alternative hotels close to the Pullman. Feel free to reach out to us at seriousplaymethods@gmail.com for more information.
About the trainers
Michael Fearne
Michael Fearne is a LEGO Serious Play methods expert from Australia with over two decades of facilitation experience and going on 13 years of LSP facilitation.
Michael lives and breathes LEGO Serious Play methods. He has been delivering LSP to clients, training and certifying people in LSP internationally, and wrote the book, The LSP Method: How to engage people and spark insights using the LEGO® Serious Play® method (2020), and continues to look for new ways to bring LSP to the world.
His overall mission is to see LEGO Serious Play methods in all corners of the globe, being used to enhance conversations and insights for everyone. And to do that he is empowering others to share their LSP knowledge, but training, equipping, and certifying experienced facilitators to become trainers.
Michael can be found on LinkedIn at:
Miriam O'Donoghue
Miriam O'Donoghue is an accomplished facilitator, trainer, and consultant with over 40 years of experience spanning both the private and public sectors. Throughout her career, Miriam has held senior leadership roles, including Head of Department at an associate college of Trinity College University, Dublin, National Manager for the Further Education Support Service, and Director of the Curriculum Development Unit. As the Director of Miriam O'Donoghue Education Services Ltd, Miriam delivers creative and impactful facilitation and training globally, working with corporations, organizations, teams,
community groups, and the education sector.
Miriam is a licensed trainer in LEGO Serious Play, LEGO Six Bricks, Group Facilitation Methods, Mind Mapping, and Game for Solutions, equipping others with innovative tools to inspire learning and development.
Currently, Miriam is writing an insightful book for the LEGO Serious Play community, diving into the creative potential of the iconic LEGO Duck.
Miriam can be found on LinkedIn at: https://www.linkedin.com/in/miriamodonoghue/
Dr. David Newman
David Newman is a seasoned educator teaching creativity and creative intelligence at the University of British Columbia, and has taught at a number of other universities in Canada, USA, Vietnam, and Hong Kong. He has been using LSP in his teaching at both UBC and the Solvay Business School Vietnam.
David originally trained in LEGO Serious Play methods in the latter stages of COVID, leading him to integrating it into his teaching at the University of British Columbia. Since the middle of 2024 he has been training educators and facilitators in the method along with running corporate workshops. In Vietnam he has run workshops for a number of organisations including RMIT Vietnam, Prudential Assurance, Pizza 4Ps, and LEGO Manufacturing Vietnam. He is currently coauthoring a book on Team Creativity in a Complex World, incorporating the
LEGO® Serious Play® methodology as part of the narrative and process framework.
David can be found on LinkedIn at: https://www.linkedin.com/in/creativityalchemist/
Lan Anh Nguyen
Lan Anh has more than 20 years of experience in different industries, both in domestic Vietnamese and international organizations including Big C, Hanesbrands Inc., Muong Thanh Hospitality, and Südwolle Group in leadership positions specializing in Human Resources Management, Compliance, and Business Development.
Lan Anh is certified as an Action Learning Coach by the World Institute for Action Learning, Facilitator of LEGO® Serious Play® Methods, has a Master Trainer designation from the Association for Talent Development (ATD), and is a member of the International Coaching
Federation.
Lan Anh has been the Human Resources Director of Südwolle Group Vietnam since 2017.
Lan Anh can be found on LinkedIn at: